Fireside Chat Sessions
PHOTO INDUSTRY ENTREPRENEUR, INVESTOR, AND ADVISOR
From Picasa to Google to Relive to WeMark – photography has been at the roots of Lars Perkins’ impressive career. What’s more, Lars is never shy about sharing his views on where the photo industry is heading – or should be heading.
Among many activities outside the photo industry, Lars was CEO of photo management software Picasa, which he sold to Google in 2004 where he became Director of Product Management. He founded his own photo print app company, Relive, out of pure frustration with the photo print apps then on the market, advised Dropbox and Evite on their photo strategies, and is currently venture partner at 3Rodeo and advisor of imaging blockchain startup, WeMark. We look forward to hearing his perspectives on the future of the photo industry!
WHAT’S NEXT FOR CAMERAS:
FLAT-LENS, LENS-LESS AND BEYOND
What if future cameras were designed to be used more by machines than by humans? And what if, instead of continuing to tweak a 102-year-old design, we engineered cameras from scratch to leverage today’s – and tomorrow’s – nanotechnology, optics, and computational graphics processing power?
To give us a glimpse of these cameras of the future and how they will be used, we look forward to hearing the perspective of prof. Rajesh Menon who heads the Laboratory for Optical Nanotechnologies at the University of Utah, and is founder of Oblate Optics and Lumos Imaging.
INSTASIZE: HOW A TOP-RANKING PHOTO APP PIVOTED FROM A SINGLE-PURPOSE TO A FULL-FLEDGED IMAGING APP
What if you created a single-purpose app that became a fixture in the top photo app rankings – but then the main reason for it to exist vanished overnight?
Time to recalibrate.
Welcome to InstaSize. As the app was originally created for cropping photos to Instagram’s square image format, InstaSize had to reinvent itself in order to make its way back into the top rankings. The app now features a broad range of creative photo/video editing and enhancement tools aimed at social influencers and SMBs. With 200M downloads to date and $1M of revenues per month, the 25-person team behind the app is on a roll.
We’ll hear first-hand from co-founder and COO Omar Arambula about his company’s journey, as well as his vision for the future.
Moderator: Kathleen Chaykowski, Technology Reporter, Forbes
HANS’ STATE OF THE CONSUMER PHOTO & VIDEO INDUSTRY
From imaging business and technology trends to emerging shifts in consumer behavior, Hans Hartman will describe the fundamentals driving our industry forward, and also what’s changing right under our feet.
He’ll then outline how various industry players can capitalize on both the short and long-term trends.
ALEXIS’ SECRET PHOTO PROJECT REVEALED
Our conference has a longstanding tradition of complementing technology and business discussions with eye-catching visual presentations that remind us of what’s at the heart of our industry. This year it’s our own Alexis Gerard’s turn.
An award-winning amateur photographer, he will show us the initial results of an extensive photo project he’s been working on for the last 18 months, and which spurred him to travel 15,000+ miles to take the photos he’ll unveil at Visual 1st.
THE EXPLODING MIX OF IMAGE CAPTURE OPTIONS: SMARTPHONES, DIGITAL CAMERAS, AND THE LONG TAIL OF CAMERAS
Today’s consumers enjoy the broadest set of options ever available in photo/video capture tools: from smartphones and digital cameras to pet cameras and no-viewfinder AI-powered devices. Image capture remains the bedrock of the visual ecosystem, therefore it’s vital to not only understand the use cases behind these various cameras, but also to explore how the imagery these devices capture can be integrated with solutions for innovative visual enhancement, sharing, memory preservation, and printing.
Mikkel Aaland, Photographer and Author (moderator)
Juston Payne, Product Lead for Google Clips, Google
Michael Shabun, Marketing Director, North America, Insta360
Michael Bulbenko, Professional Markets Training Manager, Fujifilm
EMERGING MONETIZATION MODELS FOR THE PHOTO AND VIDEO ECOSYSTEM
Today’s unprecedented levels of photo and video engagement have given a major boost to established photo monetization models such as advertising, subscriptions, photo print products, and imaging hardware or app sales. While we’ve covered those in detail, and will continue to do so, this panel will focus on currently emerging alternative models to monetize today’s consumer visual engagement trends.
Champ Bennett, Co-Founder, HYPNO
Rob Mauldin, Strategic Advisor, CaptureLife
Kain Jones, COO, Pixsy
Eduardo Llach, CEO, Krome Photos
THE NEW WORLD OF PHODEO: PHOTOS + VIDEOS + ANYTHING IN BETWEEN
We’re still living with a historical distinction between “photo” and “video” that dates back to when each required different technology and product platforms. That is no longer true, and today’s consumers are increasingly free to choose whatever works at any given moment to best capture, retain, share or view their visual impressions – whether these visuals are photos, long or short form videos, or intermediate visual files, such as GIFs, Live Photos, or Boomerang clips. Rather than discussing photos and videos separately, we’ll approach them as a continuum (hence, our term “phodeo”).
What does this continuum mean for providers of consumer imaging solutions? How should your offerings adapt to give customers the flexibility they increasingly demand? Get ready for a deep dive into what is not only trending now, but also what we could expect to see disrupted in the years ahead.
Cesar Kuriyama, Principal/Founder, 1 Second Everyday
Julia Enthoven, Founder, Kapwing
Eli Lubitch, President, Beamr
MONETIZING PHOTOS THROUGH PRINT:
WINNING TACTICS IN A RAPIDLY EVOLVING ENVIRONMENT
It used to be simple: photo products meant 4x6 prints from digital camera images; and photo product ordering platforms meant either kiosks, websites, or desktop software. The current spectrum of photo print products, cameras and print product ordering platforms is both broader and more diverse. Capture devices, while dominated by smartphones, also include digital cameras and various long tail cameras. Ordering platforms include apps, mobile websites, APIs, progressive web apps, chatbots, and a new generation of smartphone-focused kiosks. Where are the remaining bottlenecks? What’s driving innovation in this space? And where are the breakout opportunities?
ADVA Soft, Maksym Davydov
CaptureLife, Scott DeFusco
di support, Ralph Naruhn
Fujfilm, Ryan Moore
Insta360, Michael Shabun
InstaSize, Natasha Ponomaroff
journi, Andreas Roettl
Krome Photos, Teri Llach
Kwilt, Marc-Antoine Benglia
LuvPics, Jaclyn Moran
moovin, Yasutaka Nagatomi
muvee, Terence Swee
Photomyne, Omer Shoor
Pixsy, Kain Jones
Storyo, Manuel Costa
Streetography, Mike Lanza
Yours.co, Stephanie Randle
Zyl, Mathieu Spiry