Custom Research
Focus groups:
In-person or streamed
Recruiting participants
Drafting discussion guides
Moderating discussion
Creating takeaways report
Surveys:
Preparing questionnaire
Recruiting respondents
Statistical analysis
Creating takeaways report
Market analysis:
Market overview and trends
Target user segment analysis
Competitive landscape
SWOT analysis
Strategic Workshops
What is it:
In-person or streamed workshop
4-6 hours: data presentation + discussion moderation
Data presentation: selected research + best of breed examples
For whom:
Executive Team and/or Board members
5-10 participants
Purpose of data presentation:
To make the strategic discussion data-driven rather than gut-feeling
To enable all participants to have the same background knowledge – everyone is on the same page when discussing the strategy options
Contact Hans for more info.