Custom Research

Focus groups:

  • In-person or streamed

  • Recruiting participants

  • Drafting discussion guides

  • Moderating discussion

  • Creating takeaways report

Surveys:

  • Preparing questionnaire

  • Recruiting respondents

  • Statistical analysis

  • Creating takeaways report

Market analysis:

  • Market overview and trends

  • Target user segment analysis

  • Competitive landscape

  • SWOT analysis

Strategic Workshops

What is it:

  • In-person or streamed workshop

  • 4-6 hours: data presentation + discussion moderation

  • Data presentation: selected research + best of breed examples

For whom:

  • Executive Team and/or Board members

  • 5-10 participants

Purpose of data presentation:

  • To make the strategic discussion data-driven rather than gut-feeling

  • To enable all participants to have the same background knowledge – everyone is on the same page when discussing the strategy options

Contact Hans for more info.