2024 Visual 1st Spotlights

Fostering Cross-Sector Photo Print Partnerships:

When doing it all yourself doesn’t make sense

February 28, 8:00 – 9:30 am Pacific Time.

Even more so than anywhere else in the photo & video ecosystem, the photo print production & commerce segment relies on cross-sector partnerships. But how do you select the right partner when you need print output fulfillment, middleware SaaS solutions, white label apps, a print network platform, kiosks, retail commerce, or print consumables?

In this Spotlight we’ll hear from a variety of industry players what they’ve learned from partnering to gain access to solutions they couldn’t – or chose not to – develop themselves.  What works, what doesn’t? How to start a partnership and what’s the right time to consider adding or switching partners? What are the pros and cons of having multiple partners with similar offerings?

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Re-establishing Trust in Visuals:

Untangling the potential solutions

April 10, 8:00 – 9:30 am Pacific Time. Early Bird Tickets ends March 27.

The pervasiveness of AI has radically altered the dynamics of trust in imaging. We’ve gone from time-and-skill consuming cut/paste/rephotographing in the silver halide days, to generating photo-similar representations of anything we can dream up in seconds and on demand.

There’s broad industry – and even political – consensus that the issue of veracity in imaging is critical for both commercial and societal reasons, but we’re still early on in developing solutions, and there’s much confusion on the potential and limitations of the various approaches ranging from metadata credentials, to watermarking, to deepfake detection.

In this session we’ll examine what’s being done:

• To assist content creators to certify that their images are authentic and can be trusted, including with respect to IP.

• To enable imagery viewers and buyers to ascertain whether the images they’re viewing, or are about to publish under their responsibility, meet the necessary authenticity requirements.

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Visuals for Ecommerce:

The new frontier for innovation

June 12, 8:00 – 9:30 am Pacific Time. Early Bird Tickets ends May 30.

E-commerce relies on compelling visuals to inform and entice customers, so procuring these visuals is a necessary cost of doing business.

But what if, with a little help from AI, still images and videos could be captured or generated at unprecedented scale, and individualized with just a few clicks? All at a fraction of historical budgets?

We’ll examine the opportunities and challenges of developing – or implementing – next-generation solutions to capture, curate, modify and manage visuals, for businesses ranging from SMBs to global brands.

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Check out our past Spotlights!